Courage, confidence and character
Posted By HR Partnership on July 29, 2010
Leadership skills start young
On October 2, hundreds of girls from all over southeastern Virginia and northeastern North Carolina will fill the Mariners’ Museum in Newport News for the annual Girl Scout Jamboree. Through programs set up by NOAA’s Monitor National Marine Sanctuary, the Mariners’ Museum, NASA and the Girl Scout Council of Colonial Coast, girls in grades K through 12 will sail away on an adventure of discovery by exploring labs, touching artifacts and reliving personal accounts.
This year, the Girl Scout Jamboree kicks off more than just a new membership year – it celebrates a new era in Girl Scouting. On July 6, Girl Scouts of the USA (GSUSA) released a new brand initiative and marketing campaign, aimed to modernize the 98-year-old organization.
“About one out of every 10 girls participates in Girl Scouting and that’s a tremendous number. But that also means we have a great opportunity to grow even after almost 100 years. We have literally revamped our entire organization to appeal to that 90 percent of girls who aren’t benefiting from the Girl Scout Leadership Experience,” said Kathy Cloninger, Chief Executive Officer of GSUSA.
GSUSA also released a new campaign that speaks to what Girl Scouts are doing today. Known by the tagline What Did You Today?, the campaign challenges and empowers girls and the community to think about how they take action each day to not only better themselves but to better their community and the world.
As with so many Girl Scout programs, a community service project will be part of the “take action” piece of the Jamboree. Girls and their families will be asked to bring with them a canned food item to be donated to local food banks.
“The work our girls do here affects more than just our small communities; it has global reach,” Girl Scout Council of Colonial Coast Chief Executive Office Tracy Keller said. “The new campaign is a great way to show the world what we’ve been doing for 98 years, what we are doing now and what we will be doing in the future. Taking action.”
The Girl Scout Jamboree is open to non-Girl Scouts and their families. The program takes place from noon to 4 p.m. on October 2. For more information visit www.gsccc.org.
About Girl Scout Council of Colonial Coast
Girl Scout Council of Colonial Coast, a United Way Agency, serves over 15,000 girls in grades K through 12 and over 5,000 adult volunteers in southeastern Virginia and northeastern North Carolina. Girl Scouts is the leading authority on girls’ healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization relies on adult volunteers who give their time and talents to make a difference in the lives of the girls. For more information visit www.gsccc.org or call 1-800-77SCOUT.
Comments
Leave a Reply
Please note: Comment moderation is currently enabled so there will be a delay between when you post your comment and when it shows up. Patience is a virtue; there is no need to re-submit your comment.